About Us
CINAB www.cinabs.com
Cinab Company Profile
Company information Cinab is eCommerce and innovative Company registered in Somalia with its main objective being to provide innovations and solutions that will support brick-and-mortar businesses capitalizing on the emerging e-commerce segment.The company was started to address the slow uptake and embracing of innovative and digital trading by business in Somalia and the greater East Africa business community due to lack of necessary structure and infrastructure, technological ,know-how and supporting systems.In today's highly competitive environment, Low price and convenience are great, but when there’s a plethora of stores all competing for the same customer pool, it is becoming increasingly difficult to differentiate one store line outlet from another.Social media and online marketing will play an important role in the development of Cinab business. A trend in most major e businesses is their creation of interactive websites, Apps that provide platforms for virtual communities and personalizationEfficient, reliable trustworthy customer service and exceeding their expectation shall be pillars and key components to keep them coming back.Cinab is focused on online ecommerce retail business and plans to connect millions of household customers with distributors. Online portal will be available 24 X 7 to the internet friendly customers. It is a virtual online market place facilitating easy buying and selling of items.Cinab aims to tap the growing Somalian consumer goods market. The company currently operates in all the regions in Somalia i.e., Nairobi, Central, Nyanza, Western North Rift, Central Rift, South Rift, Eastern, North Eastern and Coast with future plans is to going regional.1.1 Vision statement: To be the most innovative and customer-centric company globally. 1.2 Mission statement: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience within the comfort of their zones1.3 Core Values: • Transparency • Respect • Accountability • Integrity • Teamwork • Quality Objective ❖ To provide quality goods and services to our clients in a timely manner ❖ To provide a broad range of products ❖ To provide the most reliable products and services. ❖ Cross-sell more products to many organizations as possible ❖ Partner with customers to provide solutions that suits them ❖ Invest a certain amount in innovation ❖ Acquire new customers from innovative offerings2.0 Business model Cinab is a common platform where the distributors, retailers and wholesalers can supply to the needs of the household customers. Cinab enables a greater market reach to the suppliers and convenience to the customers. It provides an online platform for household customers to choose from a wide variety of products listed by the suppliers (distributors, wholesalers, retailers). It also allows the suppliers to enlist their products to ramp up their sales by increasing their reach. This portal also acts intermediately between the distributor and wholesalers or retailers to supply goods that are unavailable locally.2.1 Categories of Business The main model of business can be categorized into two major divisions according to the customer segment and the type of interaction with the suppliers.❖ Business to Customers (B2C) This is meant for household customers. This model is built around providing convenience, quality and the best value for money to the end users. The customers can browse through the catalogs and see the different items listed by the suppliers. The customer orders the selected items and we deliver the product on their doorsteps. This is our main focus and we concentrate all of our initial resources at this.❖ Business to Business (B2B) This model is meant for wholesalers and retailers who need some items which are unavailable in the local market. This is for bulk shipments and we charge the customers for the shipment. This is not our primary goal. So as a web startup, we don’t start with this but we definitely plan to implement this in the future.2.2 Products Currently, Cinab Group of Companies has developed innovative solutions namely:Cinab App A B2B and B2C e-commerce website and mobile app for online wholesale and retail buying and selling of consumablesOur Partners • Hot Point Appliances limited • Ramtons Hyper limited • Transmara Sugar Company • Pembe Flour Mills Limited • Premier Foods limited • Menengai Oil Refineries Limited • Mika Appliances • Pwani oil Company Limited • New KCC • True foods • Ailyons Appliances Somalia